What is a Decision Topic?

A Decision Topic is anything leadership wants Decision AI to keep watching - a KPI, a customer segment, a contract renewal window, a board question, or a specific risk. Each Decision Topic runs continuously against your Knowledge Graph and produces a Decision Brief whenever something material changes. In the DataBlueprint product UI, Decision Topics appear simply as 'Topics' in the left navigation.

What is a Decision Brief?

A Decision Brief is a board-ready summary produced when a Decision Topic refreshes. It includes the question, the finding, the supporting evidence (with row-level traceability to source systems), and a recommended next move with projected impact.

What is an AI credit?

Credits power DataBlueprint's Decision AI activities - asking questions, refreshing Decision Topics, generating Decision Briefs, and running risk scans across your Knowledge Graph. Consumption depends on the complexity of the request.

What is a Knowledge Graph?

A live, unified map of every entity in your business - customers, contracts, products, costs, people - and the relationships between them, built automatically from every system you connect.

How is DataBlueprint different from a BI tool like Tableau or Power BI?

BI tools show tables and dashboards and require a data team to model and maintain them. DataBlueprint understands business relationships across all your systems, answers strategic questions in plain language, and surfaces recommended actions with traceable evidence. BI tells you what happened; Decision AI tells you why and what to do.

Is DataBlueprint read-only?

Yes, by default. DataBlueprint connects to all source systems in read-only mode. Agent write-back to systems like HR, CRM, and PSA is opt-in per system on the Business tier and requires explicit per-action approval.

Where does AI inference run?

All AI inference runs on a private LLM powered by AWS Bedrock, inside your AWS environment. Prompts, completions, and query results are never sent to OpenAI, Anthropic public endpoints, Google, or any external model provider. AWS Bedrock contractually guarantees customer inputs and outputs are never used to train shared models.

Decision Intelligence for SaaS Companies: Get Answers Across Your Entire Stack

SaaS companies use DataBlueprint to connect Stripe HubSpot Salesforce and Mixpanel and get plain-English answers on MRR churn CAC and NRR — all traceable to source data.

Stripe tracks what customers pay. HubSpot tracks how they were acquired. Salesforce tracks how they were closed. Mixpanel tracks how they use the product. Intercom tracks why they churn. Your SaaS company runs on five systems that each hold a piece of the same story — and none of them tell it together. So your CS team pulls a churn report, your finance team pulls MRR, and your marketing team pulls CAC, and then everyone argues in a spreadsheet. DataBlueprint connects your entire SaaS stack, maps the relationships in a Knowledge Graph, and answers questions like "Which acquisition cohort has the worst 90-day NRR?" in plain English — with every figure traceable to Stripe, HubSpot, and Mixpanel records.

What Is Decision Intelligence?

Decision Intelligence is a connected reasoning layer that reads every system your SaaS company uses and answers cross-system questions in plain English. DataBlueprint connects your billing, CRM, product analytics, and financial tools into a single Knowledge Graph. That graph maps every relationship — between a lead source and a customer's LTV, between a product engagement score and a churn event, between a plan type and a support ticket volume. When you ask a question, the private LLM powered by AWS Bedrock reads the Knowledge Graph, reasons across the connected data, and returns an answer that cites every source record. No analyst required. No pre-built report needed. Every answer is traceable.

Why SaaS Companies Are Running Out of Answers

SaaS teams live in tool sprawl. Stripe owns revenue. HubSpot owns marketing and pipeline. Salesforce owns the closed deal and account record. Mixpanel or Amplitude owns product behavior. QuickBooks handles the financials. Intercom owns support and in-app messaging. Each tool has its own reporting. Each report answers only the questions its own data can support. So when your CEO asks, "Which customer segment churned most last quarter, what did they cost us to acquire, and did they ever reach activation?" — no single tool can answer it. Someone has to export from Stripe, join it to HubSpot, pull product data from Mixpanel, and cross-reference it with support tickets from Intercom. That process takes days. By the time the answer arrives, the next churn cycle has already started.

What SaaS Leaders Can Actually Ask DataBlueprint

DataBlueprint answers the questions that live at the intersection of your SaaS tools. 1. What is our MRR churn rate by plan type this quarter, and which cohort is driving it? DataBlueprint pulls Stripe subscription events, segments by plan, and identifies the churn cohort — with the records cited. 2. What is our CAC by acquisition channel, and how does it compare to the 12-month LTV of customers from each channel? It joins HubSpot source data with Stripe revenue and calculates both metrics side by side. 3. Which customers have low Mixpanel engagement scores and are on month-to-month plans? Product data meets billing data in the Knowledge Graph. 4. What is our NRR this month versus last quarter, broken down by expansion and contraction? Stripe expansion and contraction MRR are separated, computed, and sourced. 5. How long does it take for a new customer to reach their first key activation event, by acquisition channel? Mixpanel onboarding data joins HubSpot source data.

How Decision Intelligence Differs From Business Intelligence

Business Intelligence tools like Looker or Tableau require a data team to model your schema, build pipelines, and design dashboards. Every new question requires a new report request. The report gets built weeks later. BI is a reporting system. Decision Intelligence is a questioning system. DataBlueprint does not require pre-built models. It reads your live Stripe, HubSpot, Salesforce, and Mixpanel data through their APIs, maps the relationships in the Knowledge Graph, and answers questions the moment you ask them. BI tools work within one system at a time. DataBlueprint reasons across all of them simultaneously.

Getting Started: What You Connect, What You Get

DataBlueprint connects to your SaaS stack read-only. Nothing is written back to Stripe, HubSpot, or Salesforce. You connect your billing system, your CRM, your product analytics tool, and your financial system. The Knowledge Graph builds automatically — linking customers across every system by identity, mapping acquisition events to revenue outcomes, and connecting product behavior to retention data. The private LLM powered by AWS Bedrock is ready for questions the same day.

Frequently Asked Questions

What is decision intelligence for SaaS companies?

Decision intelligence for SaaS connects your billing, CRM, product analytics, and financial tools into a unified Knowledge Graph and answers cross-system questions in plain English. DataBlueprint reads Stripe, HubSpot, Salesforce, Mixpanel, and QuickBooks simultaneously — so questions about churn, CAC, and NRR get sourced answers, not assembled spreadsheets.

How do SaaS companies track MRR churn across Stripe and HubSpot?

Most SaaS teams export Stripe churn data and manually join it to HubSpot source records. DataBlueprint connects both systems read-only, maps customers across them in the Knowledge Graph, and answers MRR churn questions by segment, cohort, or acquisition channel — without any manual joins.

Can I connect Stripe and Mixpanel to a decision intelligence platform?

Yes. DataBlueprint connects read-only to Stripe, Mixpanel, HubSpot, Salesforce, Intercom, and QuickBooks. The Knowledge Graph maps relationships between billing events and product behavior, so you can ask questions that span both systems and get traceable answers.

What is the difference between decision intelligence and SaaS analytics dashboards?

SaaS analytics dashboards show pre-built charts from a single system. Decision intelligence answers questions across all your systems at once. DataBlueprint reads Stripe, HubSpot, and Mixpanel simultaneously and returns plain-English answers with traceable sources — no dashboard to build, no analyst to wait for.

How does decision intelligence help reduce SaaS churn?

DataBlueprint identifies churn patterns by connecting product engagement data from Mixpanel, billing events from Stripe, and acquisition source from HubSpot. It answers questions like which cohorts churn fastest and what behaviors precede cancellation — giving CS teams sourced, actionable findings before the churn event.

SaaS teams using DataBlueprint answer MRR churn questions across Stripe, HubSpot, and Mixpanel in under a minute — with every figure traceable to source.

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